Being a successful brand that cares for the environment takes a lot of effort. One clothing and lifestyle company, tentree, shares how they plan to do it.
Getting fashionably groomed produces a lot of waste. In 2014, the average buyer increased its acquisition of clothing to 60% more than 19 years ago. Solid wastes of about 92 million are produced by clothing companies.
But what if you can choose to wear apparels that gave something to our environment in return? The apparel brand Tentree has this vision. It aims to plant 10 trees for every piece of their apparel sold while making products that are highly sustainable.
INSPIRED BY NATURE
The idea started in 2011 when Kalen Emley and David Luba were mountaineering in Hawaii. Amazed by the spectacular views, Emley, who has been planting trees, and Luba, who has sales training, began collaborating with the aim of to helping out the environment.
They figured out that they could earn sufficiently to plant ten trees per clothing by producing and selling shirts. Derrick Emsley, Kalen’s brother, was assigned as CEO, and the rest is history.
THE DRIVING FORCE
At present, the company has planted over 25 million trees.
According to Bricel, their business model not only ensures clean air production, it is also geared towards the flourishment of the ecosystem.
Tentree also takes into consideration every step involved in the production to make sure that their company practices environmental sustainability.
To achieve and maintain sustainable business practices, tentree collaborates with certain groups and bodies for accreditation and certification.
But what motivates tentree to achieve their goals? Brice says that they are fueled with the hope that they will be able to prevent the destruction of nature with their tree-planting activities. They are also motivated by the fact that they are able to give jobs to a multitude of people. Another thing that keeps them going is their desire to establish a sustainable way of life for everyone.
Tentree has many goals. On top of their list is making sure that all the cotton they use by 2020 is either Fair Trade Organic or recycled. The company also aims for all their products to be completely biodegradable by 2025, and carbon neutral by 2030.
Overall, the path getting there is tough but definitely rewarding.